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That’s a wrap on Idea Lab Live 2026! Stay tuned for 2027.

Video Sessions

Panel discussion with three speakers

Giordan Sora, Vice President, Experiences at Diamond | Lindsay O'Brien, Vice President at T1 Agency | Marcello Gortana, Founder of Tennis Digital

Turning Moments into Momentum

Why people rally around shared moments and how brands earn their place.

Three women laughing during a panel discussion

Tess MacLeod, Associate Director, Brand at ATB Financial | Jennifer Klepadlo, Manager, Brand Marketing at Volkswagen Group Canada Inc.

Promo with Purpose

Using merch to create brand impact.