Merging branded merch with creativity and strategy
2024 SPEAKER SESSIONS
2025 Speaker Sessions: Insights That Inspire
Step inside the minds of industry trailblazers with our exclusive 2025 Idea Lab Live speaker sessions. From building unforgettable brand love to harnessing AI for smarter marketing—and shaping the future through purposeful, sustainable merchandise experiences —these sessions are packed with the inspiration and actionable takeaways. Watch now to unlock the future of branded merchandise!
David Thomson - Former Managing Director, NFL
Turn “Like” into “Love”
Hear from David Thomson, former Managing Director of NFL Canada, who brings over 30 years of experience in sports and consumer marketing. David knows how to turn audiences into loyal superfans. In his session, he shares how branded merchandise can transform casual brand interactions into meaningful emotional connections. Discover how to turn "like" into long-lasting brand love.
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Suzanne Simpson – MAS | Director of Strategic Accounts | Gemline
Lisa Howells – Team Lead, Events & Experiences at Cenovus Energy
Promo with Purpose
Join Suzanne Simpson (Gemline) and Lisa Howells (Cenovus Energy) as they dive into how branded merchandise can do more than just promote—it can connect, engage, and inspire. You’ll explore the power of self-selection, functionality, and intention—and how thoughtful strategy and purpose-driven product choices can turn everyday touchpoints into lasting brand love.
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Robin Gainer – Strategic Account Director at Cohere
Claûde Beaupré – Head of Marketing at Cohere
Sabaa Quao - President of PlusCo Venture Studio
The Power of AI in Marketing
Explore how AI is transforming marketing strategies—from streamlining workflows to hyper-personalizing content. Robin Gainer and Claûde Beaupré from Cohere, alongside Sabaa Quao from PlusCo Venture Studio, dive into real-world examples and practical tools marketers can use right now to work smarter, move faster, and make a meaningful impact.
This forward-thinking conversation will help you stay sharp, relevant, and ahead in today’s evolving digital world.
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