Event Agenda Schedule (EST)
| Start Time (EST) | End Time (EST) | Event / Session | Presenter(s) | Location |
|---|---|---|---|---|
| 10:30am | 3:00pm | Merch Showcase & Experiential Exhibits | — | Showcase Floor |
| 11:15am | 11:45am | 2026 Merch Trends | Pam Stauffer Director of Design, Gemline |
Bright Lab |
| 12:45pm | 1:15pm | Turning Moments into Momentum | Marcello Gortana Founder of Tennis Digital Lindsay O'Brien Vice President at T1 Agency Giordan Sora Vice President, Experiences at Diamond |
Bright Lab |
| 11:30am | 2:00pm | Lunch | — | Fuel Zone |
| 1:30pm | 2:00pm | Promo with Purpose | Jennifer Klepadlo Manager, Brand Marketing, Volkswagen Group Canada Inc. Tess MacLeod Associate Director, Brand at ATB Financial |
Bright Lab |
| 3:00pm | — | Idea Lab Live Closes | — | Showcase Floor |
