IDEA LAB
LIVE
2024
RECAP
MERGING BRANDED
MERCH WITH CREATIVITY
AND STRATEGY
About Idea Lab Live
Idea Lab Live is a unique event experience that merges thought leadership and learning with the latest in branded merchandise and creativity. Join attendees from some of Canada's biggest brands to explore top product trends, and gain insights from an engaging roster of speakers. Be inspired and mix up some fun as we share strategies and ideas that will leave you ready to energize your brand.
About Staples Promotional Products
We help customers build love for their brands with customized merchandise solutions. Whatever story you want to tell, connection you want to make, or goal you need to deliver, Staples Promo makes it easy to design promo experiences that create lasting impact. Learn more at staplespromo.ca.
Register
PLUS, all guests received a fully-loaded gift bag valued at $150!
THE EXPERIENCE
Merch Showcase
Product curators from the branded merchandise space shared trending products, designed to spark fresh ideas.
Interactive Experiences
- Immersive interactive installation from award-winning production studio, wonderMakr.
- Idea Lab Online Pop Up Shop where guests selected their very own limited edition Idea Lab Live merch.
- Custom Donut Shop where guests added their photos to a delicious donut.
- 2024 Trend Spot featuring the latest and greatest products, designs and materials.
- Create Lab Live where guests were able to get their very own custom hat.
2024 SPEAKER SESSIONS
BRAND LOVE KEYNOTE
Matt McCoubrey is SVP Creative and Strategy, and a founding partner at Salt. Over the past 5 years, Salt has helped some of North America’s biggest brands build creative campaigns that craft the rich, immersive stories that create brand love. With examples from the world’s best lifestyle brands, and Salt’s own start-up story, Matt will explore how sharing your brand with consumers and stakeholders can lead to the deeper relationships and experiences that make the difference between “like” and “love.”
Jane Mosbacher Morris
Founder and CEO
TO THE MARKET
Exploring Ethical & Sustainable Sourcing
Jane is the author of Target's best-seller "Buy the Change You Want to See.” In 2020, Fortune named her as one of the World’s 25 Greatest Leaders, and Women’s Wear Daily recognized her as one of the Most Influential Environmental, Social, and Governance (ESG) Leaders in Retail in 2023.
Jane will share actionable insights on navigating ESG legislation, adopting sustainable materials, assessing factory operations, and refining messaging strategies. Discover why ethical sourcing matters in today's world and redefine your practices for a brighter, more responsible future.
Kathy Langlois
AVP, Culture & Engagment
Staples North America
Glenn Sakaki
Director of Marketing & Communications
Hatch
Culture by Design, Not Accident
Eight years ago, Hatch set out to redefine its brand. More than a mere logo refresh, it was an effort to fully reimagine their vision, mission and values, and to train their 10,000 global colleagues to articulate them in a way that allowed others to understand the personality and soul of their organization. It culminated in their custom developed Manifesto Driven Leadership (MDL) model.
Join Kathy Langlois as she sits down with Glenn Sakaki for a conversation about Hatch’s culture development process that has led them to becoming one of Canada’s top employers. In this conversation, you’ll learn about Hatch’s Manifesto-Driven Leadership EQ model and how they have used it to sustain a marketplace advantage in a highly competitive industry through some challenging times.
About Kathy Langlois
Kathy Langlois leads Staples Promotional Products' Culture & Engagement team. Bringing 20 years of experience in leadership development, program design, and consulting, she helps organizations around the world create and sustain positive and productive workplace cultures.
About Glenn Sakaki
Glenn Sakaki has been a leader in various roles at Hatch since 2001. He has helped project teams around the world overcome cultural and geographic challenges to reach their objectives.
